10 Pay Per Click Marketing Crimes That Prevents Small Business From Making $500k a Year – Guilty?

Number 10: Spending Money On PPC Before You Know It’s Going to Work For You

Have you ever noticed that a business owner will spend tons of money on Google Pay Per Click Advertising and find out later that this does not work?

Of course you have.

I know business owners who have spent more than $6,500 and never made a dime back.

Using one free tool on the internet will help you figure out your chances of your business making money online with your ad.

Don’t miss this critical first step.

Number 9: Not Enough Visitors To See Your PPC Ads

You paid for PPC ads.

What do you mean I am not getting enough visitors to see the ad? That’s Google’s job right?

Wrong…

…Google allocates eyeballs and qualified customers to you once you follow specific criteria.

End result…Fewer people see your ads…fewer take action…failed marketing campaign.

Number 8: Your Ad Is All About You

Which message do you think is better?

Please call me today as I have been in business for 30 years and am the best red lorry salesman. Call me at 911.911.911

Or

Imagine driving in your red lorry and keeping your family safe from accidents. Click on this link to
download my free guide today that reveals the secrets to buying a red lorry.

Do you have the wrong message? This will kill your campaign and in time empty your bank account.

Number 7: Spending More Money on PPC Ad Costs Than Earning In Sales

This sounds pretty obvious right.

But so often we will take care and measure our sales and bank account but for some reason small
business owners don’t test, track and monitor their PPC marketing results.

And it is not your fault. This could be seen as complicated at times.

The key is to measure your control ad, your click through rate and your cost per click and a few more areas.

Without this, you could be out of pocket.

Number 6: Picking the Wrong Keywords for Your Business

The keyword is the equivalent of the sign on your door. It is how your customers find you and determine what is relevant to you.

Imagine your customer searching for a red lorry and your ad says purple cows.

What is the chance of them ever finding you?

Using the right tools to find the keyword generally helps your maximize your profits.

Number 5: Getting Slapped By Google

This sounds strange. You can actually get slapped.

And when you do, Google charges you more for your keywords than other advertisers.

And most marketers call this the “Google slap”.

There are specific ways to match your ad to your web page to avoid the slap.

Play fair with Google.

Number 4: Advertising To The Wrong Market

If you are a local business why would you advertise to a National Audience? If you do, then you are just wasting your money.

Alternatively, if you are a National business, you advertise only in a few cities and never understand why your competitor is building a larger market share with the same type of ad.

Number 3: Not Having A Duplicate Credit Card On File

And if you don’t pay the bills, chances are you may get locked out till you make good on your card.

And the worst part, you don’t set the right daily budget and you suddenly find yourself owing tens of thousands of dollars.

Having a duplicate credit card means you are always on and capture every lead you can. It is all about building the momentum.

Number 2: No Follow Up

The tragedy…

…Not following up with the lead or selling one product or service.

There is no leverage to earn future income for this lead. You spent good money and efforts for the PPC lead and lose them once they buy from you.

Your success to achieving a $500,000 payday is largely dependent on your relationship with your list.

Number 1: Not Getting Help

This is the biggest mistake of them all.

This is the mistake that keeps most small business owners from ever having the kind of success with
earning more than $500,000 a year using PPC marketing.

I know that most small business owners don’t like to make themselves look weak or helpless, or have some preconceived ideas about PPC marketing.

It can seem confusing. Why spend all the time figuring out what works when you can talk to the right person and get answers in seconds.

You have a choice. You can go out and try every marketing method and flounder about or you can turn Google into your personal sales force.

We don’t like to ask for help. I’ve been there myself.

Number 3: Not Having A Duplicate Credit Card On File

And if you don’t pay the bills, chances are you may get locked out till you make good on your card.

And the worst part, you don’t set the right daily budget and you suddenly find yourself owing tens of thousands of dollars.

Having a duplicate credit card means you are always on and capture every lead you can. It is all about building the momentum.

Number 2: No Follow Up

The tragedy…

…Not following up with the lead or selling one product or service.

There is no leverage to earn future income for this lead. You spent good money and efforts for the PPC lead and lose them once they buy from you.

Your success to achieving a $500,000 payday is largely dependent on your relationship with your list.

Number 1: Not Getting Help

This is the biggest mistake of them all.

This is the mistake that keeps most small business owners from ever having the kind of success with earning more than $500,000 a year using PPC marketing.

I know that most small business owners don’t like to make themselves look weak or helpless, or have some preconceived ideas about PPC marketing.

It can seem confusing. Why spend all the time figuring out what works when you can talk to the right person and get answers in seconds.

You have a choice. You can go out and try every marketing method and flounder about or you can turn Google into your personal sales force.

We don’t like to ask for help. I’ve been there myself.

Starting a Small Business? Do You Know the Top 7 Reasons Why You Should Get a Website?

It used to be that the first thing a starting small business did for their advertising was to get a yellow pages ad (very expensive these days). While that is still a good thing most often new business owners overlook the power of the Internet, the power and the low cost of having a website. So how can a website help you? Here are just a few ways:

1. It gives your business more credibility. When a business has a website it shows the prospective customer that you are serious about your business and take the time and pride to show off what your business is about.

2. It allows you to show off the benefits and features of your new business. You have a chance to explain what your business is about. All the benefits your business has to offer, what will the customer get out of using your services or products, what will it do for them. Then you can get into the actual features on what exactly your business is offering, the specifics and technical stuff if you like.

3. Your prospective customers get to know you, your expertise and history in the About Us page. Getting to know you, and your company gives you a humane face. It helps your starting small business by giving confidence to your prospects simply by building a more personal rapport with them and ultimately helping them with the decision to use your services or products.

4. It’s up and operational 24/7 so anybody can look at it and learn about your small business any time. This is self-explanatory but important. People use the Internet at all hours of the day. You cannot be at your desk answering the phone 24/7, nor should you.

5. If you have an interactive website, and you should, customers can place orders or send in a request for quote any time. Wouldn’t it be nice to get to work in the morning only to find a couple of leads or even sales ready for you to process?

6. Use it as a simple way for people to find your physical location. This cuts down on you wasting your time explaining where the exact address is and how to get there. Have a Google map on your Contact Us page.

7. Best of all it creates many avenues for your starting small business to get much needed leads on a continuous basis with little maintenance. From my experience as a small business owner, I know we all want, need, and wish to get more leads. There are many ways to get leads but some of them are really expensive, others are extremely time consuming and some are both.

So when you start up your business, no matter how small, think about the Internet, people in your own community use it all the time so why not let them know right away that you are open for business by showing off your website.

Social Media Marketing for Small Business – A Lucrative Option

Social Media Marketing is fast growing with its exponential global users; small business can now leverage this form of marketing to get their products noticed in the international arena.

To achieve Success in today’s business, we need to focus on the three basic components namely, Growth, Profits and Implementation. These components define the prosperity of any organization. Here are a few ideas on how Social Media Marketing could be a lucrative option in Popularizing the organizations’ products and services.

Relationship Marketing in today’s business

In today’s competitive business-Relationship Management is the key component. It is here that social media marketing and online marketing as a whole come in place. It shifts your mindset from using online marketing just to generate leads to creating deeper relationships with customers and prospects and improve your “findability”.

A PAT Model best describes the strategies employed in Social Media Marketing through Strong Positioning, Attracting Attention from right market and Getting Traction with your users selling more number of times sets a vital record. We need to create business choreography to keep and attract clients. Small business marketing efforts will work only if these things are in place.

1. Funneling Down On Target:

In small business, its important to connect with people in the same geographic area, especially if you are dealing with products of inelastic demand (essential products).Targeting your social media with specific area or keywords, ensures that you are interacting only with viable leads.

There are hundreds of thousands of status updates getting published every minute, so cutting through the clutter has to be a top priority. Start small. Starting out to familiarize yourself with tools like search.twitter.com, and you can eventually move on to using a more business-specific tool like CoTweet or Hootsuite.

2. Proactive is the key

Going after the prospective leads and interacting with them is the key to turn into successful closure of business deals. Waiting and tweeting in unrelated arena may not give you the desired results.

You need to find out people of your interest by Joining Facebook groups, Linked-In groups, check out PeerIndex.net lists on your genre, and look at a person’s Twitter Grader score. These are so many tools online to target your exact customer, so make use of them wisely.

3. Recognition of Bad Automation

When you’re having a conversation with potential clients, you need to be real. Spam is sure to turn people off instantly. Starting a conversation with qualified leads and growing the conversation organically from 5 to 10 qualified leads adds to the bottom line

Streamlining the process online is possible through simple automation process for example scheduling updates, pulling in from your RSS feed, these are all great time savers. Ready made templates prove useful in replying to queries when you see people tweeting or posting on Facebook but never automate replies as the result could be embarrassing. While a Casual visitor may be replied with a quotation of products may prove irrelevant to the situation.

4. Don’t Miss the Giant Gorilla

As a Small Business Owner, you need take on several roles. When your of Social media for a little while, leave your followers with some helpful posts to read, while you’re busy doing your important work. Social media is a great way to field in lot of customer queries, requests, support and even research.

Setting up searches for keywords related to your brand and creating time to handle request daily, will ensure that the Giant Gorilla (Prospective Lead) never escapes your notice. By promptly answering requests many problems could be solved in its initial stage.

5. Give others Credit

There are various opportunities in Social media like Retweeting is a great way to show your followers you have your finger on the pulse of your industry, but a big mistake is just posting a load of unattributed feeds as your own. Crediting the original author shows your credibility. First it shows your users, that you are monitoring your field and curating some great content for fans and followers. Secondly it may be a great opportunity to drive home your ideas through the words of the author. You can start a lot of strategic partnerships with just simple Retweeting.

Social media sites are exploding with users. Though the ultimate goal is to maximize the value of the content, savvy businesses today are focusing and concentrate on creating interactions that will help turn the social media users into traffic which converts into business. For a business without a lot of time or a very large marketing budget, social media is a great place for a targeted interaction to become a viable lead.

Small Businesses Turn Leads Into Sales by Responding Quickly

The key for a small business to turn leads into sales is speed. When people look for information, products, or solutions on the internet, they want instant gratification. If they have to wait for you to send back an email or wait for a phone call from you, you’ve probably already lost them. If they have to wait for you to send them something in the postal mail, you never had a shot anyway.

The first time that I realized just how critical this was, I had been in business for a few years, and my company was a preferred vendor for a training website. Every day, people would visit this website, and because it was so comprehensive, it was very difficult to navigate. As a result, a lot of people would just fill out the form on the website requesting whatever type of training that they were looking for. As soon as someone filled out the form, it automatically got posted on the secure side, so if you were one of these preferred businesses, you could login at any time and see what had been posted.

To help us all out, though, the owner of the website would send out a summary at the end of the day, so every evening about 8:00 PM or so, we’d all get an email with a list of all of the leads that came in that day.

I responded to hundreds of these leads without any turning any of those leads into sales. Then, one evening, there was a lead from someone wanting a public speaking class in Dallas. I thought, “Oh, I got this one.” And I responded to it. The next morning, I called the person and introduced myself, and she was the most cold and distant prospect I think I have ever talked to. She just said, “We’ve already chosen someone else,” and hung up. I was totally confused.

So I thought about what I should do to try and close some of these leads, and I figured that I really needed to know what everyone else was doing. I went onto the site and created a posting of my own. It was about 10:30 AM, and I put into the posting that I would only accept email proposals.

By 11:00 AM, I had already received three proposals. The first was just a generic email with a HUGE attachment that took quite a while to download. It was about 20 MB of brochures in eight separate attachments that I never really went through. The second was just a simple email saying, “If you still need help, call me.” (Okay it was a little more involved than that, but not much.) The third, though, was a beautiful, professional looking proposal. After glancing at it, I had pretty much decided that if I had really been buying a public speaking class, I would have hired that company.

By 3:00 PM, I had about 25 proposals.

By 6:30 PM, I had received almost 50 proposals.

By 8:00 PM, the time that I was typically receiving the summary email from the website, I had received over 72 proposals.

The next morning when I woke up, I had received 143 proposals. After the first 20 or so, I didn’t look at any of them – not even out of curiosity.

When new proposals kept coming in the morning (less than 24 hours since I posted the listing,) they just ticked me off. I was thinking, “What a loser! You’re number 150 on the list.” But remember, that less than 24 hours prior, I was consistently number 73 or 74 on these lists every single time. (I was the late guy that was ticking everyone off.)

I met with my team that day to share what I found out. We made a commitment to be the first to respond to every request. We only had six people working for the company, but we decided to assign one person every day just to wait for the phone to ring, one person just to wait for individual email leads to come in, and another just to wait for corporate contract requests to come in.

Our goal was to call any email inquiry back in less than five minutes. The most common comment that we started getting when we made those phone calls was, “Wow! I just hit send. You guys are really fast.”

That year we went from a small half-million dollar company to almost one and a half million dollars in sales. The next year we doubled sales again. The only thing that really changed was the speed at which we were following up with potential clients.

Typical Web Surfer

Typical web surfers will usually do something like this. They have a question and quickly do a Google search. They will scan the first page that pops up looking for a listing summary that most closely relates to what they are looking for. If they find one, they will click the link to see if an answer can be found.

Not finding the answer right away, they might fill out a web form requesting additional information.

Then they will go back to Google and look at the next listing. This one has an FAQ page, and they read a few of them and feel comfortable enough to fill out another form to get a second opinion.

Then they will go back to Google and look one more time. This time, the website has a blog with dozens of helpful articles and a few videos that look really nice. They now pick up the phone and end up getting a voicemail.

They might look at a few more listings, but most will not likely to fill out any more forms. No one wants to be bombarded with spam from a lot of websites, so they will probably be cautious about filling out more forms. They will probably only call additional listings from here on out and only if the website is very compelling.

So here is the big question…

Who is most likely to get the business?

If the owner of the third website had answered the phone instead of having the call go over to voicemail, then that person would have had a tremendous advantage over the other two companies. In fact, if the person replies to the voicemail right away, that owner still has an advantage.

In reality, the person who makes contact with the prospect first and builds rapport with the prospect is always in the driver’s seat.

However, if you respond to the email the next day, the person will answer the phone saying, “Huh? Who are you again?” The web surfer typically forgets entirely that he/she requested the information in the first place within 24 hours or less.

If the person gets a brochure in the mail a week after sending the email, well… you get the picture.

Speed is your friend in online sales. If you can’t personally follow up on the requests, then hire someone. If you can’t hire someone, then at least invest in a good email follow up system.

Don’t make your good prospects wait for you.

Move quickly. Move nimbly. And make a ton of people happy and a ton of money in the process!