The Power of Small Business Classifieds

There are a great many potential buyers out there on the internet and many ways to advertise your small business in America. This article deals exclusively with internet classifieds.

Writing small classifieds is superb training for creating all types of advertising. The internet has developed since the home computer. You can now start a small business from home and produce terrific returns.

Small Business Classifieds, when used effectively, can be one of the quickest and inexpensive ways to increase sales and customers. One or two, well-written small classifieds can generate thousands in sales. Most people in America, don’t appreciate the pulling power of classified advertising. They think small classifieds are for selling unwanted items, or finding cheap bargains, not for developing a business. While it’s true small classifieds are a good way to sell unwanted items, or find a bargain, it is also true that small classifieds can be used to launch and operate a multi-million dollar corporate or small business.

Many a successful Corporate and Small Business depend totally on small classifieds to generate all their sales. The reason is simple. Once you have discovered how to harness the power of these small classifieds, you really don’t need to run expensive display ads.

Creating successful small classifieds is not a job for an amateur. You may become qualified to create killer classifieds, if you study and work hard at it. But without practice, you are unlikely to do a good job. And only good classifieds make money.

How to Write Successful Small Classified Ads

Your small classified ad must compete with other ads for the readers attention. Your small classifieds has no artwork or layout. The whole job of leading readers into and through your classified ad must be done by the first word or words in the advertisement. You must use exciting and interesting words to the potential buyers of your product. The lead words must go to the heart of the product.

Do not deceive people with your small classified ads. What you want are quality names of potential customers… not a large quantity of useless names. It would be easy to promise the stars in your small classified ads. But if it can’t deliver, you will not only lose the initial sale, you will have alienated your buyer.

Place your small classified ads under the most appropriate heading. If you were offering something appealing to health, the classifieds heading would be HEALTH. If you’re aiming at a specific type of sportsman such as cyclists, swimmers, or bodybuilders, you might find such a classifieds heading.

Small Classified advertising is a powerful tool. You must first become aware of the effective use of classifieds advertising as a business builder. Understand exactly what can be expected from small classifieds advertising and what cannot.

Stir Emotion with your Corporate, or Small Business Classifieds

Your product or service must contain the “emotional appeal” that is the key element of many display ads. This “emotional appeal” must have the power to attract the reader. After the lead words, the good small classified advertisement will contain whatever descriptive words are necessary to tell enough about your product to make your prospect want it and to convince him you are telling the truth and are reliable. Concentrate on benefits, not features. Include your contact details, so that you can follow up on leads from your small classifieds. If you are making direct sales, include the price. Study the small classified advertisements of your successful competitors.

Write the Best Small Classified Ad you can

Include all the classic advertising
words: “news”, “new”, “discovery”, “bargain”, “free”, “save”, etc. Hone and polish your small classified ad. Try to use the most powerful and evocative words. Make your small classifieds ad look exciting and big.

Mail Order Classifieds in America make Big Money !!!

Are you ready to make lots of money in your Small Business in America? Do you want to spend little time and money? If you are prepared to fulfill your dreams and realize your goals, mail order classifieds in America are your best bet to success. You have what it takes – right now. Small classifieds in America are the best dollar for-dollar return in advertising, and you can earn a high profit on your product investment.

People in America read small classifieds for a purpose. They aren’t interrupted – as in most advertising – and are specifically looking for products, services and information that appeal to them. Well-placed small classifieds in America will bring hundreds – thousands – of replies month after month, year after year.

Don’t forget the value of the names of your customers and enquirers. Satisfied customers can later be sold other products and each customer’s name can be very valuable.

Running Out of Leads? 3 Lead Generation Secrets For Your Small Business

Lead generation can be expensive and kill a small business marketing campaign before it even gets of the ground. You can tie up vital dollars in buying lead generating mailing list compiled together by outside companies. You can pay employees to collect data from each customer that comes thorough your doors. Then with all this data you still have to buy stamps to mail ads or post cards. And with most states enacting the no call list how good is the telephone data.

But don’t despair your marketing strategy is still safe and at hand, because of a little thing called the net. Here are three lead generation ideas for your business:

1) Ask and ye shall receive. Do you like T Shirts? Well I sell T Shirts! And yes it is that simple. The new wave of social networking has made it possible to build connections with customers and then create a forum to ask them what they like and don’t like. You can even go deeper as to ask them what they like and don’t like about your company, service and or product. It seems that we are more likely to speak our mind through email or social networking post then we are face to face. This type of arena is very helpful in marketing your business.

2) Yelp for help. Customer service sites like yelp are making it possible to ease drop on your customers. Although we are more likely to say things on the net we would not say face to face does not mean your customers will say it on your site. Companies like Yelp encourage customers to come to their websites and lay at the good, the bad and the ugly of other companies. You may find it worth while to visit these sites to find customers that are satisfied with your company and reward them or find customers unsatisfied and try to make them happy again. Trolling these sites should defiantly be part of your market strategy.

3) Follow the lead to a lead. Even the old school marketing strategy consists of networking. You got to know your client and you had them bring in a friend or two and as a reward they received a gift. You can use your social networking fan base in the same way. Take your list of fans and then look at those that are connected to them. We all put way to much personal information on our profiles. A quick glance of your fans friend’s profiles will generate leads that you can use in marketing your business.

These are more lead generation ideas for your business out there; these are just my three favorites. A successful marketing strategy can be fun as well as effective. I enjoy logging on each day to see how much my fan base has grown and then searching out other possible connections through my connections. The growth of the internet will only simplify small business marketing more and more.

Can a Small Business Marketing Package Increase Sales?

For any business the return on investment for each marketing program is important, for small business it can be the most mission critical decision a marketing professional can make. In today’s economy, every marketing spend is a serious one, so examining the return on investment for a small business marketing package is important before choosing the package. The good news is that changes in technology have changed the equation for small business marketers from one of shrink wrap packaged database software or sales account contact management packages, to a variety of inexpensive, no contract online marketing packages that can keep costs very low while resulting sales from the marketing package grow.

Affording a web-based or “cloud” computing package for marketing was until recently something that only a larger business could get a return on their investment with. Now subscription based marketing packages can be found for very low monthly rates that will provide not only all of the sales account management features expected of the desktop database products, but email marketing, social CRM tools for twitter and more. Some of these packages even provide a free 30 day trial period in which the small business can perform an unlimited amount of email marketing and lead gathering without any cost.

The key way in which a web-based small business marketing package can increase sales is by gathering leads from a landing page and moving those leads directly into a sales contact database for sales to contact. Many online packages provide an online form that the small business can direct customers to, or incorporate into the design of their website. Once new leads are in the system, the marketing package provides the sales force with a way to stay in constant contact with leads through email, while increasing the knowledge they have in the system about each opportunity or activity.

Having a sales force track customer opportunities in a more organized way than a simple contact database and can provide information on neglected accounts. Small business marketing packages will provide templates to create professional email designs for bulk email or to be used as form letters by the sales force. Shopping around can reveal that some full service online marketing packages provide all of the features of a customer relationship management system at the same price that other email marketing packages charge to send bulk emails.

The biggest advantage of a web-based small business marketing package is mobility. Desktop database, contact management and spreadsheet programs mean that customer information is in one location. If that location is on a laptop or your phone that’s great, but it has to be kept in sync and situations will come up where someone else needs the data when its on the road with a sales person. Cloud based software for marketing provides the power to tap into that customer information from any computer with web access, smart phone or tablet. This means that opportunities can be worked to their full extent anywhere anytime and more sales will close.

A small business marketing package can go a long way to increase sales. The important things to know is how much the company will be investing initially to get those sales, how many sales force oriented features are included for the monthly subscription price, and does the package give the ability to generate leads directly into the marketing program from the web.

Choosing The Right Mobile Apps for Small Business For Your Industry

With an already large and growing audience, mobile apps for small business is a smart investment to generate dozens if not hundreds of new leads a month.

What is the Major Criteria for the Right Mobile Apps for Small Business?

  • Connecting -It is a Goldilocks decision, has to be just right to be engaging and a real fit. In traditional advertising it’s more about audience share. Considerations include number of readers, viewers and listeners.

Mobile apps for small business takes a different mindset. It’s all about relating to and creating a dialogue or exchange with your customers and prospects. You can start with what you have and grow your audience rapidly from there.

  • Sharing – Engagement is the new objective for “like” marketers. Creating interesting and fun content with your audience is a surefire way for your mobile apps for small business to succeed. While that is important the “holy grail” for your mobile apps for small business is for those who engage to share your content with their circle of friends.

With the average Facebook user having 137 friends you only need 10% or more to share. Known as influencers your mobile apps for small business can quickly spiral into an enormous reach of thousands of interested prospects. For some it’s even millions!

  • Call to Action – While having fun is the frequent driver you’ll want to include a call to action that brings your audience one step closer to being a ready buyer for your products and services.

Here are some successful examples of mobile apps for small business that have carefully integrated an easy call to action.

• A florist who polls mom’s in advance what their favorite collection they would like to receive for Mother’s Day. They receive the contest results that makes it easy for them to share.

• A bar and grill restaurant who sends a free appetizer or wine coupon out on a typical slow night around lunch time when they know everyone is sure to be checking their phone. They include a restriction for groups of 4 or more which encourages even more sharing among friends.

• A health gym who promotes in their membership campaign a BMI (body mass indicator) tracker with points they can earn as they progress toward their choice of perks redeemable at the gym.

• A realtor who shares new below market listings to select real estate investors. This powerful mobile apps for small business shares an exclusive video tour with high resolution pics of key property features 72 hours before the property is listed to the general public. The last screen is an opt in for making a priority appointment request.

Type of Product or Service Is An Important Consideration for Mobile Apps for Small Business

  • Impulse buyers – Is there an entry point that engages immediate mobile traffic? The restaurant example above highlights how easy it is to relate to a naturally social and mobile product.

How about big ticket products? Think about giveaways or contests at open houses, test drives, new product demo’s, etc.

Consider the best timing that will reach a peak audience. Just make sure your mobile apps for small business is fun, interesting and something someone would want to share with their friends..

  • Knowledge – Is there more extensive information that must be gathered before making a purchase? Quizzes or trivia contests that position your product or service expertise favorably are excellent choices. Architects looking to finalize designs on a visible public works project may go with polling their fan base with a slide show before making their final pitch to the decision makers.
  • Experience – Does your opportunity create a memorable experience? How about the outdoor sports equipment store than could run a contest showing their fans posting their best mountain climbing pics. Participants get a 10% off coupon they scan from their smartphone at the store. Bigger prizes for zany categories. People love to share pics of fun moments they are having with their favorite hobbies or interests.
  • Social sharing – What about a contest that invites visitors to your Facebook business page? Just be sure you have fresh content on your page. After choosing to Like the page you are eligible for a drawing for a $100 gift card. Offer lots of lower cost or free incentives that drive traffic to your store or service to encourage even more sharing.

With mobile apps for small business you are only limited by your creativity. There are a growing number of great examples available for every industry that you can begin with. It doesn’t take long to be an expert with just the right mix of mobile apps for small business that fit your exact needs.

Exciting growth in leads and new sales can occur fast with smartly leveraging your mobile apps for small business investment.